Course Objective :-
- Definition of the marketing plan.
- Definition of marketing mix strategies.
- Training the trainee on how to prepare marketing plans using the computer.
- Expanding the horizons of the trainee on how to deal with the various factors that affect the facility and taking them into account when preparing the marketing plan.
Course Thread :-
- The marketing plan, its definition, and its steps
- Definition of market analysis
- Introducing the SWOT analysis
- Definition of the elements of the marketing mix
- How to use computers in preparing marketing plans.
Target group :-
- Marketing managers and their assistants and employees
- Sales managers, their assistants, and their employees
- Compliance managers, their assistants, and their staff
- Banking awareness managers and their assistants and employees
- Managers of internal audit, their assistants and their employees
- Branch managers and their assistants
- Public relations and media managers and their assistants and employees
- Responsible for marketing plans in the public and private sectors